Our client is an online clothing store specializing in creating and selling handmade sarees and other traditional Indian attire. They work with weavers and artisans to create unique patterns similar to traditional Indian crafts. Their primary focus is sustainable and ethical fashion, preserving and promoting traditional crafts. 

Issues Faced by the Client

  • Low sales
  • Limited market exposure
  • Incorrect content structure
  • The website was not ranked in the first 2 pages.

Background

  • They were looking for a dedicated partner to enhance their website.
  • They were unable to maintain their website.
  • They want to step into performance marketing along with SEO.

Our Observation and Analysis

  • We identified a lack of content on the website.
  • Titles on several web pages were wrong.
  • There were no search intent keywords in the existing content.
  • We found several 404 pages on the website.

Challenges we Faced

  • Low content quality
  • High competition
  • Better performing competitors

Our Strategy and Execution

  • Implemented Google Ads and Meta Ads to improve sales
  • Performed various technical analyses
  • Redirected 404 pages
  • Optimized website and GMB profile
  • Implemented content marketing
  • Web metrics tracking via GA4

What Worked

  • Enhanced website engagement through content marketing
  • Increased site authority by implementing quality backlinks
  • Increased sales through special sale offers
  • Improved website visibility through tailored SEO strategies

The Result 

Duration: July 2023 – July 2024

  • Website impressions increased from 327k to 628k.
  • Overall website traffic increased from 1,78,163 to 7,02,429 (294.26% increase)
  • The click-through rate increased from 3.1% to 3.6%
  • There was an increase in the  rate of new users from 1,64,596 to 6,75,058(310.13% increase)
  • There was an increase in leads by 290%
  • Active events on the website increased by a rate of 422%
  • Sales increased by 276%.

 

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