Our client is a leading AI-driven applicant tracking platform based in Singapore, designed to optimize recruitment processes through AI and automation. Key features include automated candidate screening, AI-powered interviews, and seamless integration with ATS tools. The platform prioritizes unbiased hiring, ensuring that talent and capabilities are at the core of every selection decision.

Issues faced by the Client

  • Low website performance
  • Limited market exposure
  • Lack of website engagement 

Background

  • They were unable to generate the appropriate traffic despite having several web pages.
  • They needed to obtain the anticipated traffic from their multiple target locations.
  • They were not getting enough  conversions

Our observation and analysis

In-depth website Analysis:

  • We performed various technical analyses.
  • We identified website performance issues on both web and mobile devices. 
  • The majority of the backlinks in the site were no follow, and the domains were spammy, possibly preventing organic growth.
  • The web pages were not properly indexed in Google and had crawling issues.

Challenges we faced

  • Low website performance
  • Low DA with a high spam score
  • Poor content quality

Our strategy and execution

  • We identified targeted and conversion-based keywords.
  • Implemented link-building and content-marketing strategies to improve website traffic

Google Tools

  • Web metrics tracking via GA4
  • Utilized various Google and paid tools to help track the competitors and our website performance

What Worked

  • Identification and implementation of new keywords
  • Enhanced website engagement through content marketing
  • Increased site authority by implementing quality backlinks

 The Result

Duration: July 2023 – July 2024

  • Website impressions increased from 373k to 621k.
  • Overall website traffic increased from 48,470 to 84,548. 
  • The click-through rate increased from 1.4% to 1.7%
  • There was an increase in the  rate of new users from 47,807 to 81,158
  • There was an increase in leads by 581%
  • Active events on the website increased by a rate of 46%

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