Our client is an online clothing store specializing in creating and selling handmade sarees and other traditional Indian attire. They work with weavers and artisans to create unique patterns similar to traditional Indian crafts. Their primary focus is sustainable and ethical fashion, preserving and promoting traditional crafts.
Issues Faced by the Client
Low sales
Limited market exposure
Incorrect content structure
The website was not ranked in the first 2 pages.
Background
They were looking for a dedicated partner to enhance their website.
They were unable to maintain their website.
They want to step into performance marketing along with SEO.
Our Observation and Analysis
We identified a lack of content on the website.
Titles on several web pages were wrong.
There were no search intent keywords in the existing content.
We found several 404 pages on the website.
Challenges we Faced
Low content quality
High competition
Better performing competitors
Our Strategy and Execution
Implemented Google Ads and Meta Ads to improve sales
Performed various technical analyses
Redirected 404 pages
Optimized website and GMB profile
Implemented content marketing
Web metrics tracking via GA4
What Worked
Enhanced website engagement through content marketing
Increased site authority by implementing quality backlinks
Increased sales through special sale offers
Improved website visibility through tailored SEO strategies
The Result
Duration: July 2023 – July 2024
Website impressions increased from 327k to 628k.
Overall website traffic increased from 1,78,163 to 7,02,429 (294.26% increase)
The click-through rate increased from 3.1% to 3.6%
There was an increase in the rate of new users from 1,64,596 to 6,75,058(310.13% increase)
There was an increase in leads by 290%
Active events on the website increased by a rate of 422%
