Our client is a leading AI-driven applicant tracking platform based in Singapore, designed to optimize recruitment processes through AI and automation. Key features include automated candidate screening, AI-powered interviews, and seamless integration with ATS tools. The platform prioritizes unbiased hiring, ensuring that talent and capabilities are at the core of every selection decision.
Issues faced by the Client
Low website performance
Limited market exposure
Lack of website engagement
Background
They were unable to generate the appropriate traffic despite having several web pages.
They needed to obtain the anticipated traffic from their multiple target locations.
They were not getting enough conversions
Our observation and analysis
In-depth website Analysis:
We performed various technical analyses.
We identified website performance issues on both web and mobile devices.
The majority of the backlinks in the site were no follow, and the domains were spammy, possibly preventing organic growth.
The web pages were not properly indexed in Google and had crawling issues.
Challenges we faced
Low website performance
Low DA with a high spam score
Poor content quality
Our strategy and execution
We identified targeted and conversion-based keywords.
Implemented link-building and content-marketing strategies to improve website traffic
Google Tools
Web metrics tracking via GA4
Utilized various Google and paid tools to help track the competitors and our website performance
What Worked
Identification and implementation of new keywords
Enhanced website engagement through content marketing
Increased site authority by implementing quality backlinks
The Result
Duration: July 2023 – July 2024
Website impressions increased from 373k to 621k.
Overall website traffic increased from 48,470 to 84,548.
The click-through rate increased from 1.4% to 1.7%
There was an increase in the rate of new users from 47,807 to 81,158
There was an increase in leads by 581%
Active events on the website increased by a rate of 46%
