What are the top 9 types of digital marketing?
Nowadays, everybody has turned to the internet for any answers they are looking for. Whatever it might be like information about a product, service, institution, business, or anything and everything under the sky, it’s the internet that people tend to rely on. As of February 2025, there were 5.56 billion internet users globally, accounting for 67.9% of the global population. Among these, 5.24 billion people, or 63.9% of worldwide, used social media. Hence, it is essential to establish your brand’s presence online.
Digital marketing is the practice through which products and services are promoted in various online channels. These channels include websites, social media, email, search engines, and so on and the main aim of this process is to reach the potential audience and customers of each business and build awareness about the brand or service among them, driving more traffic and sales. Let’s have a look at different types of digital marketing in detail.
Search Engine Optimization (SEO)
One of the most popular forms of digital marketing is the Search Engine Optimization (SEO). SEO is the practice of optimizing and creating content for a website or webpage in a way that Google and other search engines will rank your page higher on search engine result pages (SERPs). This will increase the visibility of your website to the audience who searched for your relevant keywords, eventually delivering more traffic through organic search results. This can be achieved with the help of proper backlink building, technically optimizing the web pages, incorporating relevant keywords strategically, and more.
Some of the common SEO types are Local SEO, Technical SEO, E-commerce SEO, and Enterprise SEO. Most SEO services in Kochi offer all these services according to the requirements of the customers. However, Google’s algorithms determine how relevant your page is to the terms that the user is looking for. These algorithms change constantly, and SEO methods have to be changed accordingly to stay relevant.
Pay-Per-Click Advertising (PPC)
Next in the types of digital marketing comes the Pay-per-Click Advertising (PPC). Here you will be paying only for each click on your ads. It is a type of paid advertising that operates on a bidding basis. Advertisers bid on keywords relating to their products or services, and if a user searches for those terms, their ad may display on the results page. The major benefits of this type of digital marketing include that it brings in immediate traffic and allows precise targeting of the audience based on keywords, demographics, etc. Also, it is easier to keep track of the actions like clicks and conversions generated from your ads. Google Ads, Facebook Ads, and Bing Ads are some of the examples of PPC.
Social Media Marketing (SMM)
Social media marketing utilizes social media networks like Instagram, LinkedIn, X, and Facebook as a digital marketing medium. Ads can be purchased to reach a new audience, or you can build a company profile on any social networking platform and generate posts to promote fresh products, sales, or newly published content. According to Statista, 86% of industry professionals believe that increased visibility of their brand is the most significant benefit of social media marketing in 2023, whereas 76% of them agree with the increased traffic. It is also seen that Facebook is the most used platform for this purpose among marketers.
Furthermore, which social media site you select for marketing needs to be determined by the type of audience you wish to attract. According to Pew Research, Instagram is excellent for reaching audiences between the ages of 25 and 29, and Facebook is best for reaching people 65 and older. Brands can broaden their reach and strengthen consumer relationships by creating compelling content, collaborating with influencers, and using targeted marketing. Getting assistance from any SMM services in Kochi can help you reach these goals.
Content Marketing
Content marketing is one of the other types of digital marketing that uses educating, convincing, and entertaining content to guide the audience through marketing funnels. The content can be in any format written, video, or audio but should be valuable and relevant. The general purpose of content marketing as a digital marketing strategy is to deliver helpful information to your target audience while increasing traffic and conversions. From a technical aspect, content marketing is optimizing your material for search engines to increase your exposure in search results. Content types can also include blog posts, resources like white papers and e-books, digital movies, podcasts, and much more.
Email Marketing
In the forms of digital marketing next comes email marketing. Through email marketing, businesses use email to communicate with their existing and target customers. The main goal of this strategy is to bring in more leads, promote your products or services, retain your customers, etc. Newsletters, promotional campaigns, seasonal wishes, and general awareness content can be used to build a relationship with the customers through their inboxes. Email marketing will help you improve your brand awareness as it helps you to communicate directly with your customers. Using strong call to action and links in your emails can also assist drive more people to your website. Above all, you are essentially establishing credibility, trust, and customer loyalty by sending out regular emails to your clients.
Affiliate Marketing
Affiliate marketing is a marketing tactic whereby businesses partner with people or other companies, called “affiliates”, to promote their goods or services. These affiliates earn a commission for each sale made through their unique referral links, enabling companies to increase their customer base at a rather low cost. Affiliate marketing is a cost-effective method that uses other people’s following, audience, or marketing expertise (typically influencers) to drive leads or traffic to your company, increasing sales, conversions, and brand exposure.
Influencer Marketing
Influencer marketing, sometimes known as sponsored posts, product reviews, and social media partnerships, is the practice of working with people who have a noteworthy online following (influencers) to promote a brand’s products or services by enabling them to share positive content on the product with their audience, thereby basically using the influencer’s trusted reputation and reach to attract potential consumers.
Video Marketing
Video marketing is the use of video material to promote a brand, product, or service. Video content can be employed in marketing plans across a wide range of platforms and formats to reach and engage people. Many internet users utilize sites like YouTube to make purchasing decisions, learn how to do something, read a review, or simply relax. To launch a video marketing campaign, marketers can use video marketing platforms, such as Facebook Videos, Instagram, or TikTok. Yet, companies achieve the greatest success with video when it is integrated into SEO, content marketing, and larger social media marketing initiatives.
Mobile Marketing
The practice of advertising and promoting goods and services directly to customers on their mobile devices like smartphones and tablets is mobile marketing. This can be achieved using channels like push notifications, SMS text messages, social media notifications, mobile app alerts, and app-based advertisements. It helps you to reach your audience where they spend the majority of their time online, enabling highly targeted and customized interaction. Besides, remember that all content must be tailored for mobile devices to get the desired results.
Conclusion
As you have seen in this blog, there are different types of digital marketing and just a few of them are mentioned here. To sum up, digital marketing is an essential tool for any business, as it helps you to expand your business by bringing in maximum reach and brand awareness among your audience. By considering your business’s marketing goals, requirements, finance, target audience, and many other factors, you can decide on the right mix of digital marketing types that will help your business grow.
Connecting with a digital marketing agency in Kerala, like Dinero, can lead you to choose the right strategy for your business growth. Being an expert in the field of digital marketing we can assist you in your marketing goals.