The Importance of a Mobile Friendly Website
Do you know that around 60% of the world’s population have smartphones? A more interesting fact is that the GSMA real-time intelligence data indicates that there are currently over 12.172 billion mobile connections globally. That means it has exceeded the 8.088 billion people or the global population estimated by UN digital analysts. In an era of this advanced use of smartphones, which device do you think people might use to access a website or for their search purposes? Without a doubt, we can say that it’s through smartphones.
Nearly 60% of all web page views globally in January 2024 came from mobile devices, excluding tablets. These facts are the best examples to show anyone the importance of having a mobile optimized website. Let’s look at the importance of a mobile friendly website in detail and the steps to build it.
Why Mobile Friendliness Matters
User Experience
You should know that mobile-friendliness ensures that the website is accessible and easy to use for smartphone users. It helps in gaining customer satisfaction through the high performance of your website. A mobile-friendly website adapts according to the different screen sizes, making sure that the content is readable and it’s easy to navigate for the users. Such websites are commonly fast-loading which retains the users and even makes them revisit those pages. Studies show that 74% of mobile users seem returning to visit the mobile-friendly website again.
SEO Benefits
From July 1, 2019, Google has officially adopted mobile-first indexing. Google ranks websites based on their mobile versions. It is said that by the end period of 2023 above 58% of the global traffic was generated from mobile devices. So you should understand that, if your website isn’t mobile-friendly, there is a high chance for your website to be outranked by the competitors. In addition, a mobile-optimized website reduces the bounce rate and tends to keep users on the website longer. With better loading speed and reduced bounce rate, such websites ought to reach a wider range of users.
If you find it difficult to make your website SEO friendly you can seek the assistance of an experienced SEO service in Kochi, like Dinero.
Increased Conversion Rates
The mobile-friendliness of a website offers a seamless browsing experience, which helps to increase engagement on the website. Quick loading and user-friendly interface enable the visitors to navigate easily through the website, which might lead to actions like purchases, filling out forms, newsletter subscriptions, or more. It is seen that around 67% of customers prefer to buy from a more mobile-friendly website.
Key Elements of a Mobile Friendly Website
Responsive Design
The way of web design called responsive web design (RWD) makes sure that web pages look good on all screen sizes and resolutions while still being easy to use. With the help of responsive design whether the user is accessing the website from a desktop, tablet, or smartphone the design automatically adjusts, thus offering an optimal user experience for the viewers.
Fast Loading Speeds
The users expect a website to load within seconds. Those that take a lot of time to load can make the users frustrated and force them to leave the site. This will increase the bounce rate. This will affect the overall ranking of the website. By compressing the images without losing their quality, using browser caching, and minimizing code, we can enhance the website loading speed. Also, use Accelerated Mobile Pages (AMP) to build lightweight pages that load almost instantly.
Fast-loading websites retain the users on the website. It will also help to improve the search engine visibility together with increasing the overall visibility.
Simple Navigation
Good and simple navigation enables the users to easily find what they are looking for on a website. Clear menus and elements enhance the ease of navigation on a website. Moreover, good navigation is also important for SEO as it affects the crawling and indexing of the site. However, we aim to make the visitors a customer for the business. If the user can easily reach what they are searching for, it is likely for them to make a purchase.
Optimized Media Content
Media content helps to keep the user engaged on a website or page. Optimizing media content can be started by reducing the size of images and videos without damaging their quality. Adopt Webp format for the images to improve loading speed.
Conclusion
Having a mobile optimized website is not just an option. It has become a mandatory requirement now. Such a website improves the user experience resulting in increased conversions due to customer satisfaction. They have an advantage in SEO like reduced bounce rate, better search ranking, and improved visibility over a vast audience.
It’s better to reach out to a professional agency or knowledgeable people to improve your website. With the help of a digital marketing agency in Kerala like Dinero, we can optimize your website and push it to the top in search results.