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The Ultimate Guide to Social Media Marketing

The year was 2004. Facebook began growing as a social media network with users ranging from your young next door neighbour to your grandmother who lives a hundred miles away.

January 6, 2022

Top Digital Marketing Trends for 2022

With the last two years pushing most of the businesses and their consumers onto an online platform, it’s safe to say that life for a digital marketing professional is far from easy.

December 16, 2021

How to Increase Website Page Speed and Maximize Conversions

With the passage of time, we want everything to get faster. As a customer on the internet, waiting for over a few seconds for your webpage to load is no longer an option.

November 24, 2021

5 Ways to Boost Google Ads Campaigns

Given the increasing competition in the digital space, marketers are always on the lookout to take their clients’ businesses a step further. While most marketers prefer taking the safe route to achieve results, a few others charter unexplored, cutthroat (and sometimes dubious) waters which test the limits on business ethics.

October 27, 2021

11 Facebook Ads Campaign Objectives

Action begets Results- or as a marketer would say, “Targeted Action Begets Results”. With 11 different objectives to choose from on your Facebook and Instagram ads, choosing the right objective for what you want to achieve is a priority.

October 5, 2021

5 Ways to Improve Instagram Reach

There’s a lot that has been said about the ever-so-confusing, complex and constantly evolving Instagram algorithms. Given the amount of content on the platform available for free, selecting which posts to feature is based on a number of factors.

September 20, 2021

4 Facebook Ad Hacks To Reach Out To Your ‘Perfect’ Audience

With over 2.85 billion active users, Facebook is the largest social media platform to exist, making it a top priority on every content marketer’s cheatsheet.

August 26, 2021

Content Promotion Strategies That Are Guaranteed To Drive Traffic

To build a good name and a sense of trust amongst customers, eliminate competition and reach the right people in the online marketplace, good content promotion with a strong SEO strategy in place is key.

August 10, 2021

Doubling Your Conversions Means Doubling Your Revenue

With a shift to an online marketplace, the hunt for potential customers has moved into the digital space, giving a boom to the practice of digital marketing. Marketing no longer is focused on the offline methods but is more of an integrated approach n

July 26, 2021

Branding Through Community Building Beyond Social Media

Social media has, over the past few years, restructured the way we view marketing and communication. Figures reveal that over 2.1 billion of the 3 billion active users of the Internet have an online social media presence.

July 13, 2021
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