Instagram is one of the most popular social media platforms in the world with over one billion active users. In 2023, it’s more important than ever for businesses and individuals to have a strong presence on Instagram. However, with so much competition, it can be challenging to get the attention you deserve. Here are some tips on how to get more views on Instagram in 2023.
Optimise Your Profile
Your profile is the first thing people see when they visit your Instagram page. Make sure it’s optimised with a clear profile picture, a well-written bio, and a link to your website or blog. Use keywords in your bio to help people find you more easily.
Use Hashtags Strategically
Hashtags are a great way to increase your visibility on Instagram. Use relevant hashtags that are popular in your niche or industry. Don’t overdo it, though, as using too many hashtags can come across as spammy. A good rule of thumb is to use no more than ten hashtags per post.
Post High-Quality Content
Your Instagram posts should be visually appealing and of high quality. Use a consistent colour scheme and theme to create a cohesive feed. Experiment with different types of content, such as photos, videos, and stories, to see what resonates with your audience.
Engage with Your Audience
Engagement is key to building a loyal following on Instagram. Respond to comments and messages, like and comment on other users’ posts, and collaborate with other accounts in your niche. The more you engage with your audience, the more likely they are to engage with you in return.
Use Instagram Stories
Instagram Stories are a great way in social media marketing to share behind-the-scenes content, showcase your personality, and give your audience a glimpse into your daily life. Use polls, quizzes, and questions to encourage engagement and get feedback from your audience.
Post Consistently
Consistency is key on Instagram. Aim to post at least once a day to keep your audience engaged and to show up in their feeds regularly. Use Instagram’s scheduling tools to plan your posts in advance and ensure you’re posting at the best times for your audience.
Post at the Right Time
Posting at the right time can make a big difference in how many views your post gets. You want to post when your audience is most active on the platform. You can use Instagram Insights to see when your followers are most active and schedule your posts accordingly. Generally, the best time to post is between 8 am and 9 am, or between 2 pm and 3 pm on weekdays.
Collaborate with Influencers
Collaborating with influencers in your niche can help you reach a wider audience and increase your visibility on Instagram. Look for influencers who have a similar target audience to yours and whose values align with yours. Consider offering them a free product or service in exchange for a post or shoutout.
As a matter of fact, getting more views on Instagram in 2023 requires a combination of strategy, creativity, and consistency. By preparing yourself with the above mentioned tips, you can build a strong presence on Instagram and reach a wider audience. Remember, it takes time and effort to build a following on Instagram, but with persistence and dedication, you can achieve your goals at ease. So, All the very best in advance!