Google Business Profile Updates to Boost Local SEO Game
A Google Business Profile (GBP) is a free tool that can help local businesses improve their online presence and credibility. It plays a crucial role in local SEO and can help businesses get more traffic to their website. It is important to know about the latest features and updates in Google Business Profile if you own a local business. But you don’t have to worry! We Dinero are here to do the work for you. We provide Local SEO Services and boost your online visibility of your business. In this blog, we will discuss important features that will help you improve your online visibility.
What is Google Business Profile (GBP)?
A Google Business Profile (GMB) is a free tool that helps businesses manage their online presence on Google. People search for businesses online and it’s important to make sure your local business listing can be easily found on Google and Google Maps. Through GBP you can improve your local search ranking and provide more information about your business to Google. In short, GBP offers easy access to your business information and services.
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The following are the features of GBP:
1. One of the features allows you to classify your business into specific categories. Categories make it easy for your potential customers and search engines to find your business online.
2. Another feature ensures your business appears in Google Maps and local searches. It helps customers find your physical location easily, getting more traffic.
3. Images can make more impact than words. Adding high-quality images to your GBP can increase the number of calls, direction requests, and website clicks.
4. Customer reviews are useful for building trust and credibility.
Customer experience can be improved by publishing FAQs.
Through the above-mentioned features, you can increase the online visibility of your business. You can appear in local search results by providing accurate and consistent information about your business.
Latest features of Google Business Profile
Google My Business is now known as Google Business Profile. The name change is not the only change. There are some new features too.
1. Emoji reactions for reviews: Google has made responding to reviews more fun to enhance customer engagement. Now a company can respond to customers’ reviews using emojis which makes the process of reviewing fun and interesting.
2. Updated terms of service: Google has updated the terms and conditions of GBP. The update focuses primarily on ensuring adherence to regulations, making certain that all information on GMB remains both accurate and suitable. The updated Terms and Conditions will ensure that all businesses follow Google’s guidelines. It gives importance to the accuracy of information to ensure that a business offers reliable and credible information to its customers.
3. Elimination of chat feature: Google decided to eliminate the chat feature in GBP. Businesses now have to look for methods such as calls or other communication tools. Customers will still be able to find and contact you through search and Google Maps without any issues, so it doesn’t matter.
4. Simplified management for multiple locations: Even if you have multiple business locations, you can publish updates across all of them at the same time using the Google Business API. Tools such as Embed Social can assist you in scheduling and publishing updates with ease.
5. Integration of social media profiles: In the digital age, your online presence is important across all social media platforms. Now businesses can share links to their social media profiles directly on their GBP page.
6. Direct access from Google Search: Managing your GBP is easier and more effective than ever. To access the features, simply log in with your Google account, type in your business name in the search box, and a new window will appear containing everything you need.
The Impact of GBP Updates on Local SEO
A business can make them relatable to customers and create engaging content by including emojis in Google Business Profile posts or descriptions. Emojis can convey emotions and actions better than words and make your posts attractive. They can increase click-through rates and engagement, creating a positive impact on local SEO. This helps to indicate to search engines that the business is relevant to customer activity.
The latest updates to GBP have made it simpler to handle business profiles, making it easier to keep information accurate and up-to-date. The simplified dashboard and bulk location management features allow businesses to react quickly to changes and customer requirements. Effective management of profiles leads to higher accuracy and consistency in local search results. This in turn increases SEO rankings and customer trust.
GBP allows the linking of social media profiles, which contributes to improving businesses’ online visibility. Businesses can attract customers and establish a strong online presence by linking social media to GBP. The integration can result in brand recognition and more traffic to both business profiles and social platforms. This can increase the relevancy and authority of the business in local searches and thereby contribute to local SEO.
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How Dinero Can Help Boost Your Local SEO Business?
Dinero is the best digital marketing agency in Kochi and we ensure your business stands out in local searches. We increase your online presence through the strategic use of keywords and customer engagement. This helps local businesses appear in relevant search results and Google Maps. We manage and enhance your GBP by getting more traffic and customers for you.
Dinero provides personalized SEO services to identify areas where your business profile can improve. We evaluate your current position, the keywords you use, how you interact with customers, and the feedback you receive. Afterward, we create a strategy to improve your rankings in local search results. The approach we follow strengthens your business to outperform local competitors and attract targeted audiences.
Staying up to date is crucial in the current digital landscape and we make sure that your business keeps up with the latest Google Business Profile updates. Staying updated helps you maintain a competitive edge, improve online visibility, and ensure your business profile remains effective and relevant.