Common Types of Schema Markup
Schema markup, also known as structured data, is recognized as a code that helps search engines understand your content better. It should be implemented in your website so your content will appear as a rich snippet. This will lead to improved content visibility and click-through rates. There are different types of schema markup, including article schema, product schema, FAQ schema, and so on. Let’s have a detailed look at different types of schema in SEO in this blog.
Article Schema
Article Schema is a structured data intended to assist search engines in better understanding the content of a website’s articles. It indicates components of your content so that search engines can provide it in a more useful and appealing manner in search results. It allows search engines to display crucial details like the article title, author, and publication date. Search results on Google Search and other properties like Google News and the Google Assistant will display better title text, images, and date information for your articles if you add article schema to your relevant pages.
Product Schema
Product schema is an essential part of any e-commerce website. Using the product schema, you can include particular product attributes in your product listings that can show up as rich results on the search engine results page (SERP). Among these attributes are reviews, ratings, product variants, awards, descriptions, and offers for prices. This helps your product to stand out in search results as it offers the key information that a user searches for.
Review Schema
Review schema is a structured data markup that allows search engines to recognise and show user reviews, product ratings, and other feedback in search results. Implementing a review schema creates an increased opportunity for your website to appear in a rich snippet in search results. This will, in turn, increase the click-through rate and user engagement on your page. As ratings, reviews, and other valid information are available, review schema will improve your website’s credibility.
FAQ Schema
Frequently asked questions and answers are arranged using a structured data markup called an FAQ schema, which qualifies material for a collapsible FAQ section in search results. This possibly helps in improving visibility and click-through rates of your website, as it offers quick access to important information for the users.
Local Business Schema
Local business schema is one of the other Google schema types that helps search engines identify the important details about a local business. It includes the name, address, phone number, opening and closing hours, and so on, making it easier for the local customers to find it. Including local businesses, schema helps in increasing the visibility of your website in the search results for location-based queries.
Video Schema
Video schema is one of the other types of schema markup, in which the code helps the search engines to understand your video content more accurately. Adding video schema markup to your web pages provides more information about your videos. It includes the video titles, descriptions, thumbnails, duration of the video, date of uploading, etc. This schema is useful for businesses that employ video marketing to engage their audience and raise their search engine rankings.
Recipe Schema
The recipe schema is used for content related to food. By providing Google with structured data about your recipe, you are aiding users in finding the recipe content easily. Google can better comprehend your recipe and display it to consumers in engaging ways when you include details like nutrition facts, cooking and preparation times, other instructions, and reviewer ratings. Recipes may show up in Google Images and Google Search results.
Event Schema
Event markup or event schema is a kind of structured data created especially to give search engines detailed information about your events. Search engines can correctly comprehend the key components of your events, such as the name of the event, location, dates, organisers, and more. By directly showing relevant details in search results, this schema type assists companies and organisations in more efficiently promoting events.
Conclusion
Implementing various forms of schema markup into your website will increase the user experience, search visibility, and CTR. This improvement in these metrics is because they provide valuable information to the users. However, if you want to make use of the full potential of schema markup, you should first identify the right Google schema that you should use according to your content type. Every sort of schema, from product schema for e-commerce websites to article schema for blogs, has a specific function in improving content accessibility for users and search engines.
For expert guidance in implementing different types of schema in SEO for your websites, you can seek assistance. You can connect with any digital marketing agency in Kerala, like Dinero, to fulfill your requirements. Being a top provider of SEO services in Kochi, we are equipped with strategies and the right talents to resolve your concerns. Check out our previous blog on the Role of Schema Markup in SEO to understand how it can benefit your website’s performance.
Anuja Benny
Anuja is a skilled content writer with 4 years of experience crafting engaging and impactful content. She has a knack for delivering clear and audience-focused writing through blogs, articles, copies, technical writing, case studies, and so on. With a keen eye for detail, she is dedicated to delivering high-quality content to connect with the right audience.
