Search Engine Marketing Archives

10 Golden Rules for Your PPC Campaign Management

PPC campaign management is important for increasing return on investment (ROI) and achieving business goals. Through effective management, you can set budgets, identify and target specific audiences, optimize keywords and landing pages, make data-driven decisions, etc.

October 1, 2024

5 Ways to Boost Google Ads Campaigns

Given the increasing competition in the digital space, marketers are always on the lookout to take their clients’ businesses a step further. While most marketers prefer taking the safe route to achieve results, a few others charter unexplored, cutthroat (and sometimes dubious) waters which test the limits on business ethics.

October 27, 2021

5 Google Ads Mistakes you don’t want to make

To supplement your SEO strategy, if you’re looking a way into advertising on Google ads, then you must give this article a read. This Google ads for beginners guide gives you the lowdown on how to avoid rookie mistakes and how to use Google ads effectively to get your business the push it needs.

May 17, 2021

Tips for Better Performing Pages

If there’s an all-encompassing guide on how to improve website performance, this is it. A well-crafted landing page first knocks the socks off your potential customers and then converts them to actual customers.

April 12, 2021

BERT Algorithm and its Implications in SEM or Paid Search

Google's latest algorithm update, BERT, was released on October 21, 2019. BERT aims to help Google understand natural language or in other words, the user searches much better.

January 16, 2020

How to Improve Your PPC Campaigns

Picture this scenario: You have created a marketing plan to get more online leads for each quarter. You started a PPC campaign and despite all the hard work and strategizing, your campaigns don't seem to improve.

October 17, 2019

SEO vs. SEM. Which is Right for Your Business?

People often confuse the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and is used interchangeably. But there is a difference which is instrumental in determining your digital plan.

August 9, 2019

5 Most Important PPC KPIs’ to Track in Your Campaign

You have a new website, the keywords have started to rank organically and, now, you want to kick off the PPC campaigns. To begin PPC campaigns for your small business, you need to know the basic KPIs' and what they do.

July 4, 2019

Six things to do for a Successful PPC or Search Engine Marketing

Pay-Per-Click (PPC) or Search Engine Marketing (SEM) is an important part of digital marketing as it helps to reach a much bigger audience with immediate results. Google reports that businesses "receive an average of five clicks on their search results for every one click on their ads."

June 1, 2019

How to Set Up a Perfect PPC Campaign?

Have you ever come across compelling ads much similar to your recent searches popping up when you browse through? This is a part of one powerful PPC campaign. The framework of PPC is simple and logical.

November 6, 2018