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Is A/B Testing an Effective Tool in Digital Marketing?

Marketers are always trying to optimize their campaign strategies to increase conversions and ROI. A/B testing allows marketers to test two variants of a web page, email, or even a headline against each other and measure the results. 

December 9, 2019

Low Website Traffic? Fix it now!

When traffic for a website goes down, digital marketers skip a heartbeat. There could be a hundred reasons for the dip in traffic. It could be a change that needs immediate attention or could be an organic one like a Google algorithm update that would rectify itself in time.

November 28, 2019

How AI is Influencing Digital Marketing?

Every marketer wishes or dreams to have all the effort and strategies put in would convert to solid leads. Countless hours spent pouring over data, analyzing, targeting, planning, sometimes misses the mark. 

November 21, 2019

How to do SEO for E-Commerce Websites?

 "39% of all global e-commerce traffic comes from search."  Did you know that deficient checkout processes, slow load times, poor return policies among others are some of the major problems faced by e-commerce consumers?

November 1, 2019

Featured Snippets: How to Get Your Content Optimized for Featured Snippets?

Many marketers have cracked their heads over as to how to get the featured snippets right and to be at the privileged position in the Search Engine Results Page(SERPs). Well, there is no magic formula, but just the right combination of good keyword research strategy, SEO, and content. 

October 25, 2019

How to Improve Your PPC Campaigns

Picture this scenario: You have created a marketing plan to get more online leads for each quarter. You started a PPC campaign and despite all the hard work and strategizing, your campaigns don't seem to improve.

October 17, 2019

Part 2: YouTube SEO: How to Rank Your Videos in YouTube Search?

Let's continue from last week with the SEO practices followed by YouTube to rank videos on the channel.

October 10, 2019

YouTube SEO: How to Rank Your Videos in YouTube Search?

'Video is a powerful marketing tool. 90% of people say that they discover new brands and products on YouTube.' (Thinkwithgoogle, 2019)

October 4, 2019

Are Meta Tags Still Important for SEO in 2019?

We are in the year 2019. Digital marketing has gone crazy, riding the wave of success with SEO as one of its top leaders. If you still haven't heard of SEO or its importance, I need to ask you...WHERE HAVE YOU BEEN? You are in deep trouble! 

September 19, 2019

4 Common Content Marketing Mistakes and How to Fix Them?

Consider this scenario: you have been diligently creating content for your blog, but you don't see any significant growth in your traffic, engagement, and sales. Why?

September 13, 2019
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