How to Create the Perfect Facebook Ad in Minutes?

There are just THREE aspects to consider to create an awesome Facebook ad campaign! Confused? Sounds too easy to be true? 

Would love to know more about the hacks to creating a good Facebook ad campaign? Then, read on! 

Here’s the secret formula: 

“The perfect Facebook Ad Campaign is 40% content, 30% visual appeal and 30% targeting.” 

• Content

‘Be content with your content.’ 

Good content is the handshake equivalent in a business interaction- it is the first impression which sets the tone being the main aspect of any advertisement that has the potential to sell. It is what lists out what you can offer the person and convert them into a customer! Get your message across in a succinct yet informative manner. 

To create a Facebook ad campaign, the content requirements can be further subdivided in the following manner to drive your message home: 

• CTA- one that can drive action!

Your call-to-action must be appealing and direct enough driving any potential customer into making the switch to an actual one. Don’t get confused on what you set out to do. Be direct on whether you intend on making a  sale, get installations for your app, gain subscriptions or garner leads. 

Place yourself in the shoes of your customer and think on what would make you want to click immediately. Working backwards helps you adopt the persona of your target audience to create a CTA that will surely drive action. 

One tip would be to make sure that the content for your CTA is in a similar tone to your overall brand voice. Anything too out-of-the-box may stick out like a sore thumb in a page that usually has a formal tone of voice. Be creative within the limits of the established brand voice. 

• A Headline- one that can turn heads!

Crafting the perfect headline is something that can get the best content writers and journalists in a fix. Keep things simple, maintain your brand voice and go easy on the sales talk! 

This is highly dependent on what you set out to do- so don’t stray away from the point with your headline. 

• Description- one that does a good job describing!

The description is often sandwiched between the headline and CTA- and this line of text is the final juncture to cross before your audience does what you want them to do. Use specificity, address potential queries and lock them in. 

All in all, don’t be afraid to take the help of an expert content writer to make the magic work!

• Visual Appeal  

‘Collaboration CERTAINLY creates cool campaigns.’ 

Imagery is what captures attention while the content holds the attention. Make a statement with visual appeal by having an image, GIF or video that acts as a bridge between the consumer and your product or service. 

Stock images can be helpful every now and then but don’t just bank on them all the time. Set out into the realm of capturing your own concepts and creating unforgettable imagery. 

Seat your designer aside your copywriter and watch the magic happen. Collaboration on finding your visual vision helps you make the perfect Facebook advertisement. 

• Targeting 

‘The odds of hitting your target go up dramatically when you aim at it.’

Creating a target audience helps you reach out to the right people who may be interested in your brand, product or service. By reaching those populations, you can save yourself a lot of time, effort AND money. 

Create custom audiences, locations and begin your marketing efforts then keep streamlining or modifying them until you can find the perfect audience. There are so many intricacies involved and our experts at Dinero Tech Labs could surely help you out! 

Shall we start working on the perfect Facebook Ad for your brand?